Subject: Re: Twin Peaks Cancellation
From: howells@pioneer.arc.nasa.gov (John Howells)
Date: 1991-02-20, 07:05
Newsgroups: alt.tv.twin-peaks

tneff@bfmny0.BFM.COM (Tom Neff) writes:

< * When I zip "later," I always do actually know who the sponsors are.
<Even zipped, a VW or Hellman's commercial lasts four seconds and is
<identifiable as such.  So there's name recognition going on, even if not
<the long-duration kind real time watchers endure.

< * When I watch "real time," I zap (mute) the commercials anyway!  I
<ride two buttons: TV mute and VCR pause.  When the show resumes I press
<both again, to resume sound and recording.  So sponsors shouldn't fool
<themselves into believing that a real time audience necessarily gets the
<commercials.  Zapping is rampant nationwide (this is one reason they've
<gone nuts on the visual interest in ads).

This is the ultimate irony to me! I actually see more of the commercials
when I'm zipping through the tape than I do when watching something in
realtime. Invariably, during realtime, I leave the room or do something
else when a commercial comes on. I have no idea what is being
advertised; I just know that I'm being annoyed with an interruption, and
sometimes a loooooonnnng one. However, when zipping through a tape I
have to pay attention to what I'm seeing so I'll know when to stop. I
may even stop zipping and watch a commercial if it looks visually
interesting. 

--
John Howells
howells@earth.arc.nasa.gov 
howells@pioneer.arc.nasa.gov