Subject: Here's how 2 save TP
From: mt1z+@andrew.cmu.edu (Michael Bruce Tomblyn)
Date: 1991-04-19, 14:44
Newsgroups: alt.tv.twin-peaks

I got so many requests for more info to my post about how NOT to call
Fox, but how TO actually be effective. Here is the info. If you think
anything is missing or can be improved upon, e-mail me at   
mt1z+@andrew.cmu.edu

Goal: Convince the advertisers, through positive reinforcement, that it
was a good business decision to sponsor Peaks, and urge them to help get
the show re-signed.

Action: 1) Buy their products. Send the label, package, UPC bar code,
register receipt, or some other kind of proof of purchase with your
letter.
        2) Switch from the products you currently use to their products
and tell them which ones you dropped.
        3) If the product they sell is irrelevant to you, tell them you
appreciate their sponsorship of high-quality programming, and will
recommend their products to other people.
        4) Ask them to pressure ABC to return the show to the air. (If
they get enough letters, with proof-of-purchase, they'll be applying
heavy pressure themselves).

Background: Advertisers spend enormous sums of money trying to reach the
"Upscale, discriminating consumer with discretionary income." Every form
of advertising media claims to be able to reach this audience, and
mountains of research is generated to attempt to prove (or disprove)
these claims. There is no better way for us to prove our point than to
write to the advertisers, show them that we're the audience they are
trying to reach, and then say, "I'm buying your products EXPRESSLY
BECAUSE you placed your advertising on Twin Peaks."

Below is a listing of the heaviest advertisers on TP, and several
versions of a letter for you to send to them. Use the appropriate letter
and send it to as many of them as possible, modifying the letter as
necessary to reflect your actual purchase/ proof enclosed circumstances.
This is a critical part of the campaign because the advertisers have
considerably more influence than we do. One call from a VP of Marketing
can take the place of THOUSANDS of our letters. Consequently, the
following "Twin Peaks" advertisers are being considered for membership
in the "bookhouse Boys". Please tell them what great folks they are.

Mr. Zack Manna
Director of Advertising
AT&T
550 Madison Avenue
NY, NY 10022-3297

Mr. George Rodriguez
Director of Advertising
U S Sprint Communications
8140 Ward Parkway
Kansas City, MO 64114-8417

Mr. Matthew Howard
Vice President, Advertising
Sears, Roebuck, and Company
233 S. Wacker
Chicago, IL 60684

Mr. Dennis Mckee
Vice President, Marketing, USA
Burger King Corporation
17777 Old Cutler Road
Miami, FL 33157

Mr. Remy Heynesfeld
PR/ Advertising
Smithline/ Beecham
1 Franklin Plaza
Philadelphia, PA 19101
    Aqua Fresh Toothpaste, Massengil feminine
    products, Oxy acne medications, Contac, N'ICE,
    Sine-off, Sominex, Sucrets, Tums, Vivarin

Mr. John T. Gould
Vice President, Marketing
Unilever
390 Park Avenue
NY, NY 10022
    Surf, All, Wisk, Snuggle, Final Touch, Sunlight,
    Dove, Caress, Lux, Lifebuoy, Rinso

Mr. Bud Hamilton
General Marketing Services
Proctor and Gamble
P. O. Box 599
Cincinnati, OH 45201
    Ivory, Tide, Luv's, Bounty, too many more to name

Ms. Sandy Trebon
Assistant Media Manager
Coors Brewing Company
NH 442
Golden, CO 80401

Mr. Daniel Abraham
Slim-Fast Foods
919 Third Avenue
NY, NY 10022

Mr. Renald Rooney
Corporate Marketing Manager
Toyota Motor Sales
19001 S. Western Avenue
Torrance, CA 90509

Mr. T. J. Wagner
Vice President/ General Manager
Ford Division
300 Renaissance Center
P. O. Box 43301
Detroit, MI 48243

Mr. Torre
Assistant General Sales Manager, Marketing
Cadillac Motorcar Division
2860 Clark St.
Detroit, MI 48232

Another good way to fight cancellation is by supporting COOP through
your purchase of the official COOP T-shirt by sending $15 to:
COOP PT 1
The Great Northern
5979 NW 151 Street, Suite 212
Miami Lakes, FL 33014

These are great T-shirts. They are XL black, with white lettering. The
front has our COOP logo (C, two doughnuts, P) across the chest, the
dancing dwarf on the belly. The back says across the shoulder blades
"All we are saying...is give Peaks a chance."

And above all, start a COOP chapter in your own area. If you're not sure
if there is one already, e-mail me and I'll tell you.

To get your starter kit, contact Michael Caputo, National Director, at:
COOP, National HQ
The Great Northern
4532 19th Street North
Arlington, VA 22207

Or call him at (202) 342-7247.

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